Marketing Programs

Remember that 83% of consumers are spending less right now on everything
because of the gas crisis. We're traveling less also - whether that be trips to the
store or vacations. That means you should be concentrating on your target market
and investing marketing dollars on generating new business revenue.

As a general hospitality rule of thumb, you should be investing approximately 8% of
your gross revenues on marketing. If you have seen a decline in business, you may
need to invest up to or over 11% - 13% depending on the percentage of decline.
Never make the ill fated mistake of raising your prices thinking that will bring in
more revenue because over 90% of the time it will only move you backwards.

Target Marketing plans and other marketing
initiatives will vary in size and scope.
However, when you are relying heavily on the
dollars brought by tourists, there are very
definitive ways to go about getting your fair
share of that much needed revenue.

For example, if you are counting on a great
July, August and September this year
because you may have had one last year,
you are setting yourself up for a huge letdown
and making dangerous assumptions.

This is the time to invest - and sometimes an
investment means spending without having it
to spend. However, as I always say, 80% of
something is better than 100% of nothing.

These are hard times and that means going after new business with a passion. But before you can do that, you
need to know a few things...

What's your competition doing? How much are they charging? Should you be advertising here or there? How often
should you be advertising? Have you looked at alternative advertising such as securing groups, businesses, maybe
spend somet time on a Digital Billboard (very hot right now). In other words, you have to know what you are up
against before investing those dollars. You must know not only your market and competitor - you must know who
your new business is and where they will be coming from.

ADK Marketing can help you with all that and more utilizing a strategic growth program to help you grow your
business. More importantly - we can do it affordably. Very affordably. Call 315-706-4834 today for a free
consultation.